What we review
- Campaign to checkout. Follow one tagged visit from the landing page through programme selection and any checkout handoff.
- Payment to order. Check which system confirms a successful payment. Compare GA4 purchases against paid challenge orders using a stable transaction ID.
- Duplicates and refunds. Review refreshes, provider retries, failed payments and refunds. Identify which event should fire and which system owns it.
- Consent and attribution. Check when tags load, what fields are sent and where attribution can be lost. Separate measured gaps from expected differences between platforms.
What your team gets
We map the events and owners, show where counts disagree, and agree on the checks that prove each fix. Scope implementation around the platforms and access your team can provide.
If checkout is hosted by a provider, bring its integration documentation or ask the provider which events and exports it supports. A checkout click can show intent. The paid order record establishes payment.
What to bring to the call
Bring the public landing and checkout URLs, the tools you use, and one example of the reporting discrepancy. Use test data or aggregate figures for the first discussion.
Walk through the GA4 tracking checklist before the call, or see how we pair measurement with Meta ads for prop firms and website development.