Case Study
1. Cleaned up their email list
We removed 8,000 contacts who hadn’t opened an email in over 6 months. That helped improve deliverability and made future campaigns more effective.
2. Built a proper welcome series
We wrote 5 simple emails that introduced the firm, explained how their funding model worked, and addressed common trader concerns. These went out automatically when someone joined the list.
3. Created a post-funding email journey
We wrote and set up 6 emails that were only sent to traders who passed the challenge. These covered things like:
What happens next
How to request payouts
When scaling kicks in
A direct link to review the firm on Trustpilot
How to get support quickly
4. Wrote weekly content emails
We sent one email every week with simple trader tips, funding news, or behind-the-scenes updates from the company. These weren’t just sales emails—they gave value.
5. Reactivated cold leads
We sent a plain-text “Still Trading?” email to older leads. It asked one simple question and linked to the challenge page. 18% of those people clicked.
Email marketing now brings in 27% of monthly revenue. Before, it was under 6%.
Refund requests dropped by 41%, because traders finally understood what to expect.
Trustpilot score increased from 3.8 to 4.6, mostly due to automated review requests after payouts.
Revenue per subscriber tripled.
Instead of letting good leads go to waste, AuraFunded now has a simple system that warms people up, answers their questions, and helps them succeed once they’re funded.
No extra ad spend. Just better communication.
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