Case Study
Their Google Ads account was messy. Dozens of campaigns, no clear structure, and too many broad-match keywords. Their landing pages weren’t built for traders. Headlines were vague. CTAs were generic. Mobile experience was poor.
We treated this like a rebuild, not just a tweak.
1. Shut down all existing campaigns
We paused everything. No half-measures. Starting fresh meant fewer unknowns and better tracking.
2. Rebuilt their Google Ads structure
We created three core campaign types:
Brand Protection (their firm name + misspellings)
Trader Intent (“funded trader program,” “forex prop firm challenge,” “evaluation funding”)
Competitor Comparison (exact match terms for rival firms like FTMO, MyForexFunds, TrueForex)
Each ad group had its own specific landing page without generic homepage copy.
3. Fixed the tracking mess
They weren’t tracking completed purchases or signup abandoners properly. We implemented conversion tracking through Google Tag Manager, added UTM parameters, and made sure each campaign had accurate data coming in.
4. Wrote clearer, trader-focused ad copy
We removed fluff and focused on what serious traders care about:
Scaling rules
Payout structure
Platform availability (MT5, c Trader, etc.)
Risk limits
One ad headline that converted especially well:
“Pass the Challenge, Get Funded in 24 Hours. No Gimmicks.”
5. Redesigned landing pages
We rebuilt their Google ad landing pages with a clear goal: make a serious trader feel like this firm understands trading.
Each page had:
A breakdown of challenge rules
A sample funding calendar
Screenshots of the trader dashboard
3 short reviews from verified funded traders
1-click support link in case they had questions
Mobile performance improved dramatically after that—bounce rate dropped by nearly half.
6. Created a retargeting loop
We ran a separate campaign that targeted people who clicked but didn’t buy. The follow-up ads.
were direct and built around questions we saw in live chat logs like:
“When do I get paid?”
“Is the challenge refundable?”
“How does scaling work?”
These ads brought people back with answers.
Cost per action dropped by 46% within the first 6 weeks
Landing page conversion rate increased from 1.4% to 5.8%
Evaluation purchases directly from ads grew by 79%
Refund requests dropped by 22% (better page clarity + filtered clicks)
Ad ROAS went from 0.8 to 3.6 within 60 days
Most importantly: they finally saw predictable returns from paid media.
What used to be a gamble is now a structured, profitable system. We didn’t scale by spending more. We scaled by making every click count.
Choose a time that suits you
Talk to our prop firm specialists